Woki

Argentina — 2021 to 2022
Product designer
Woki

I am very delighted to present Woki, where I had the gold opportunity to showcase my creativity and product design skills. The project was particularly challenging as I was tasked with designing a wide range of products, but at the same time it was also extremely rewarding. I took pride in working independently in certain projects, allowing me to fully immerse myself in the creative process and deliver designs that truly reflect my unique style and approach. I am confident that you will appreaciate the variety and quality of the designs included in this lovely project :)

Woki is a booking application were users can easily book a reservation at their favorites restaurants, as well as receive exclusive recommendations and offers.

The challenge was to enhance the user experience of an existing booking mobile app by creating an intuitive, elegant, and visually appealing design. High-fidelity mockups and a comprehensive design library were delivered to the client to ensure that the app could evolve into a more comprehensive product in the future, given that it was a start-up in its growth phase. A new landing page and a dedicated management mobile app were also created during this project to further streamline the user experience.

The claim

With the increasing demand for trust-worthy and stylish booking experiences in the post-pandemic gastronomy culture of Argentina, the design of the app played a critical role in meeting this need.

At the time, there was a shortage of user-friendly and visually cohesive applications for both restaurant managers and customers. This resulted in the need for Woki to prioritize a fresh and innovative design, one that would seamlessly cater to the diverse needs of each restaurant and its users in their daily operations.

Wireframes

To simplify the booking process and improve accessibility, the user flow was reevaluated and refined. A more intuitive and user-friendly approach was taken to booking tables and the management experience was also redesigned to minimize any challenges. The new flow for the Woki App was designed to deliver a seamless and effortless experience for both users and restaurant managers.

Book anywhere, anytime

The update of the homepage has resulted in a more personalized and curated experience for the user. With the inclusion of new elements, users can now effortlessly choose their booking preferences directly from the homepage, with tailored recommendations based on their past selections.

Know your reservations

The new design provides users with a clear and intuitive overview of their reservations, through a visual display that indicates the status of each reservation using an accessible color palette.

Dynamic map search

The map feature has been greatly improved with the introduction of a floating button and a seamless design. This allows for a more sophisticated and user-friendly search experience, enabling users to easily find the desired restaurant on the map.

And now... the manager application

Alongside the user app, the design of a manager app was also a crucial aspect of the project. While distinct from the user application, it needed to adhere to the same UI guidelines to ensure a cohesive brand experience. The main users of the manager app were restaurant employees responsible for taking reservations, so it was important to prioritize ease-of-use, clarity, and functionality in the design.

The goal was to create a booking management app that was both aesthetically pleasing and intuitive, while also maintaining the elegant, minimal, and straightforward design of the main application. Despite the need to display a substantial amount of reservation information, the design needed to prioritize simplicity and accessibility, even for those not familiar with technology.

Finally, let's sell this to restaurants :)

As is customary for all applications, a landing page was designed to serve as an introduction to the product and help sell it to restaurants. The landing page was crafted to be simple yet sophisticated, effectively presenting the unique features and benefits of the app.

Contact

Email: info@sofiaojeda.com
Linkedin: @sofiaojeda

Website designed by Sofia Ojeda