C3: transmedia project
Argentina — 2020
Final university project
This project was a collaborative effort between Giuly Pascaretta, Meli Amaya, and Aye Faccioli Docampo, as part of our thesis requirement for our Multimedia and Interaction Design degree.
With a transmedia approach, our goal was to bring the convergence of technology, art, and science to the forefront of the C3 institution, creating both physical and digital spaces for exploration and discovery. We strongly believe that these disciplines are becoming increasingly interrelated in this century, and our project aimed to foster a virtual and in-person community where individuals could share their passions, knowledge, and projects with others.
To achieve this, we utilized various platforms and digital products to engage the diverse members of our community, encouraging them to delve into the worlds of art, science, and technology. In doing so, we aimed to create unique multimedia content exclusively for and by the C3 community.
For this project, we had to create a website, a whole new branding, a mobile app, an event and its own identity, etc. If you are interested in looking at the project booklet, just email me :)
The process
We tackled this project in stages, developing graphical and digital pieces in each one of them. We went through every important milestone in order to get a full, rich transmedia project.
1 Research and Diagnostics.
First stage of the process. We focused on the information of the Centro Cultural de la Ciencia readily available.
2 Redesign and branding.
The main components of the new visual identity for the C3 were throuhgly outlined.
3 Transmedia Strategy
Detail of our transmedia strategy proposal
4 Accessibility Implementation.
Explanation of exactly how our accessibility strategy would work in order to not leave anyone behind.
5 Analysis and Development of the Website.
Analysis, proposal, testing and development of the new C3 website
6 Mobile app proposal.
With BIT we looked to digitalize scientific logbooks in a practical and intuitive way, facilitating the academic process of research and documentation of our future users.
7 BOX proposal.
We devise and define how and for whom C3’s BOX will be.
8 FACT: Event and Experience.
In this event, the C3 reactivates in a face-to-face, immersive and innovative experience for the whole community.
Contact
© 2025